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Baby Riddle is a boutique baby and kids clothing store serving parents, grandparents and gift-givers across the United States since 2011. We carry the brands boutique shoppers come back for, including KicKee Pants, Posh Peanut, Bellabu Bear, Angel Dear, In My Jammers, Pink Chicken, Freshly Picked, Copper Pearl and Magnetic Me.

What You Will Find Here

Bamboo baby clothes from newborn through toddler in organic and bamboo fabrics
Kids clothing including girls and boys outfits, daywear and accessories
Baby girl clothes and baby boy clothes in boutique styles for every occasion
Family matching pajamas and coordinating sets for the whole family
Mommy and Me sets for mothers and daughters of all ages
Baby gift sets and newborn gift boxes ready to give
Pregnancy gift boxes curated for first-time and expecting moms
Postpartum and self-care gift sets for new mothers
Gender reveal supplies including decorations, balloons, confetti and boxes
Christian baby clothes and faith-inspired styles for kids
Bamboo baby pajamas including footies, two-piece sets and family matching styles
Kids swimwear for boys and girls, seasonal and resort styles
Toys and play mats for newborns and growing babies
Women's bamboo loungewear including leggings, pajamas and maternity styles
Gender neutral baby clothes in a wide range of styles, prints and sizes

About Baby Riddle

Baby Riddle started with a very specific idea. When you do not know whether you are having a boy or a girl, shopping for baby clothes can feel surprisingly limited. We built Baby Riddle in 2011 to solve that problem, and what began as a gender neutral baby clothing store has grown into a full-service boutique serving families from pregnancy all the way through the big kid years.

Every brand we carry is chosen for quality, softness and longevity. We specialize in bamboo and organic fabric clothing because parents of babies with sensitive skin and eczema have told us time and again that it makes a real difference. Our products are chosen the way a boutique buyer should choose them, by actually caring about what ends up in your child's closet.

Top Boutique Baby Brands

We are an authorized retailer for KicKee Pants, Posh Peanut, Bellabu Bear, Angel Dear, In My Jammers, Pink Chicken, Freshly Picked, Copper Pearl and Magnetic Me. Our brand lineup is updated as we add new collections and seasonal arrivals. Browse our complete brand lineup for everything we carry.

Frequently Asked Questions

What makes Baby Riddle different from other baby stores?

We do not carry everything. That is intentional. What we carry has been chosen because it is genuinely good and we know each brand well enough to actually talk about it. We cover a broader part of the family journey than most boutiques. You can shop for the baby, the toddler, the kids, the mom and the whole family in one place.

Is bamboo clothing good for babies with sensitive skin?

For many families, yes. Bamboo baby clothing is naturally softer than most cottons, regulates temperature for better sleep, and is free from harsh dyes and chemicals that can irritate sensitive skin. Parents of babies with eczema often tell us bamboo was the change that made a real difference. Brands like KicKee Pants, Posh Peanut and In My Jammers have built their entire reputations on this.

Do you carry pregnancy and postpartum gifts?

We do, and it is one of the parts of our store we are most proud of. From pregnancy gift boxes designed for each trimester to postpartum recovery bundles for new moms, we built this category because we saw how hard it was to find genuinely thoughtful gifts for expecting and new moms that were not just another onesie set.

Do you have family matching pajamas?

Yes. We carry family matching pajamas and coordinating sets for the whole family including matching Christmas pajamas, holiday sets and Mommy and Me matching sets for every season.

Do you carry Christian baby clothes?

Yes. Our Christian children's clothing collection features faith-inspired styles including Bible verse prints, baptism gifts and Christian baby shower gifts. It is one of our most popular specialty collections.

Do you carry gender neutral baby clothes?

Yes. Baby Riddle was founded specifically for parents who wanted gender neutral baby clothing. We carry a wide range of neutral styles alongside traditional boy and girl options, from newborn all the way through kids sizes.

Do you carry Copper Pearl and Magnetic Me?

Yes. We carry Copper Pearl swaddles, accessories and gift sets and Magnetic Me magnetic closure clothing for newborns and babies.

Do you carry baby gift sets?

Yes. We carry a full range of baby gift sets and newborn gift boxes ready to give, as well as gender reveal party supplies for the big announcement.

How are products sorted on this page?

Products are sorted by what is most popular right now. Our best sellers come up first so you can see what other parents are buying. New styles are added on a rolling basis throughout the season.