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The Text VIP List

Exclusive 10% Off Codes, Sent By Text

From time to time we send a 10% off code that goes to the text list and nowhere else. Plus first access to new arrivals and restock alerts. We text like a friend, not a billboard.

We’ll text you when the next exclusive code goes out.

★ SMS-Only Codes·★ Early Access·★ Restock Alerts
01

What you get for saying yes

Four good reasons, and not a single one of them is spam.

SMS-only 10% off codes

Every so often we send a 10% off code that goes to the text list and nowhere else. Not on the site, not in email.

First look at new drops

New prints and seasonal launches go out to the text list before anywhere else.

VIP-only flash sales

Short-notice offers we don’t post publicly, sometimes capped at the first handful of orders.

Restock alerts

Hand-knits and small-batch prints sell through fast. We’ll tell you the second one comes back.

02

How it works

About twenty seconds to join, then we come to you.

Add your number

Drop your mobile number into the form above. That’s the whole first step.

Confirm it’s you

Reply to our first message so we know the number is yours. Standard opt-in, nothing unusual.

Watch for the codes

Exclusive 10% off codes, early access and restock alerts land by text. Nothing to hunt for.

03

Questions, answered

The things people usually want to know before handing over a phone number.

When do the 10% off codes go out?
There’s no fixed schedule. They go out from time to time, often alongside a new launch. Each one is sent only to the text list, so being on it is the only way to catch them.
How often will you text me?
Message frequency varies, but our aim is a handful a month: new launches, restocks and the occasional VIP-only offer. If we ever tip into too much, replying STOP takes you off instantly.
How do I stop receiving texts?
Reply STOP to any message and you’re unsubscribed right away. Reply HELP if you need a hand with anything.
Do I have to buy anything to join?
No. Consent to receive texts is never a condition of any purchase.
Will you sell or share my number?
No. Your number is used to send you Baby Riddle messages and nothing else. Full detail lives in our Privacy Policy.
Can I get emails too?
Yes, and plenty of people do both. Email gets the longer stories and full lookbooks; text gets the short-notice stuff. Sign up for email in the footer of any page.
Does it cost anything?
We don’t charge for messages, but message and data rates may apply depending on your mobile plan.

While you’re here

A few places worth a look while you wait for the next code.

Text messaging terms. By submitting your number and signing up for texts, you consent to receive marketing text messages (for example promotions and cart reminders) from Baby Riddle at the number provided, including messages sent by autodialer. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time or HELP for help.

About the codes. Exclusive 10% off codes are sent to text subscribers from time to time and are not guaranteed on any schedule. Each code carries its own expiry, may exclude sale items and select brands, and cannot be combined with other codes. See our Privacy Policy and Terms of Service for more.